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100% PURE isn’t just our name, or our ingredient list it’s a commitment to producing the purest, healthiest products. We strive to live with compassion, kindness, and empathy to be environmentally sustainable and improve the lives of our customers by providing A-Z beauty products without the harsh chemicals that they’ve had to choose from in the past. Quality products that make you feel great and look amazing, naturally.
Product Dimensions : 5.31 x 1.38 x 1.38 inches; 3.84 ounces
UPC : 843585101560
Manufacturer : 100 PCT PURE
ASIN : B07B6DFJ7Y
Best Sellers Rank: #61,789 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #510 in Foundation Makeup
Customer Reviews: 4.0 4.0 out of 5 stars 208 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
FRUIT PIGMENTED – This shade is ideal for fair skin with pink undertones, and is pigmented with fruits like peach and apricot, not toxic synthetic dyes.
FLAWLESS COVERAGE — Rich creamy formula easily conceals dark circles and blemishes for an even complexion.
MATTE PERFECTION — Rice starch absorbs oil and reduces shine without clogging pores, promoting flawless face makeup application.
MOISTURIZING AND ANTI-AGING — Our ultra lightweight liquid foundation promotes smoother, softer, and firmer skin, thanks to antioxidant-rich acai and pomegranate oils.
CRUELTY-FREE AND VEGAN — We stand against animal cruelty and will never test any ingredients or formulas on animals.
Customers say
Customers praise the foundation’s high-quality coverage and natural ingredients, with one noting it’s buildable for more coverage. Moreover, the product receives positive feedback for its application ease and foundation quality. However, customers disagree on how well it matches their skin tone, with some finding it perfect while others say it’s too dark for their complexion. Additionally, while some customers find it keeps oily skin matte all day, others report it makes their skin drier and saggier. Moreover, the finish receives mixed reviews, with some saying it looks natural while others find it looks caky and flaky.
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