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100% PURE isn’t just our name, or our ingredient list it’s a commitment to producing the purest, healthiest products. We strive to live with compassion, kindness, and empathy to be environmentally sustainable and improve the lives of our customers by providing A-Z beauty products without the harsh chemicals that they’ve had to choose from in the past. Quality products that make you feel great and look amazing, naturally.
Is Discontinued By Manufacturer : No
Product Dimensions : 5.31 x 1.38 x 1.38 inches; 3.88 ounces
Item model number : 1CFFCWP
Department : 07 Foundation
UPC : 885227243313 899738005773
Manufacturer : 100% Pure
ASIN : B004BUY5RY
Best Sellers Rank: #58,576 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #497 in Foundation Makeup
Customer Reviews: 4.0 4.0 out of 5 stars 269 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
RADIANT COLOR MATCH FROM SUPERFRUITS – Perfect fit for light skin with yellow undertones, tinted with the world’s first globally patented fruit pigmented technology; enriched with antioxidants from fruits, vitamins, and skin-loving nutrients.
FRESH FLAWLESS BALANCE – Rich and creamy hydrating formula easily conceals dark circles, bags, and blemishes for an even complexion; rice starch absorbs oil and controls shine without clogging pores.
MOISTURIZING MATTE PERFECTION – Our ultra lightweight correcting cream concealer promotes smoother, softer, and firmer skin, thanks to aloe and antioxidant-rich acai and pomegranate oils.
GIVE YOUR SKIN SOME LOVE – Cosmetics that nourish your skin are rare, we’ve cut out all of the nasty stuff so it’s gentle enough for all skin types; can be used day or night for a natural glowy tint.
BEAUTY DOESN’T GET ANY CLEANER – You don’t have to choose health or beauty, have both. With well-researched healthy, natural, and organic ingredients and strict purity standards, we bring cruelty-free, ethically sourced products without harsh toxic chemicals, heavy metals, fragrances, or dyes. Gluten-free, vegan, and Made in the USA.
Customers say
Customers find this foundation effective for oily and sensitive skin, with good coverage that’s buildable for more coverage needs. Moreover, the product receives positive feedback for its pure ingredients and natural foundation quality. However, customers disagree on the color accuracy, with some saying it matches their skin tone while others find it too dark. Additionally, the application experience is mixed, with some saying it goes on nicely while others find it hard to apply, and customers disagree on the look, with some describing it as statuesque while others find it terrible. The skin-drying aspect also receives mixed reviews, with some appreciating its moisturizing properties while others find it too drying.




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